Market Research for Your App Idea: Why is it crucial?
You’ve got a great idea for a new app and can’t wait to make it a reality, but what now?
Take a step back for a moment to think. There are multiple factors to take into account before you can actually begin the development of the app.
Where should you start? The short answer is with app market research. The more you research to learn and understand current market trends, the more equipped you are to provide the solutions that your customers actually want and need. How your mobile app performs in a technologically advanced era will depend significantly on behind-the-scenes research. Numerous studies over the last several years have shown that apps developed without the right amount of research faced a quick death in the app stores. A whopping 72% of newly released apps fail to make any market impact due to their lack of adequate research work.
What is App Market Research?
The concept that helps you know and understand your audience to their very core is known as app market research. Researching your app idea before you begin development gives you insight into current market trends, and what type of app your customers prefer over other apps available on the market.
A few points to consider before you begin app market research are:
- Does your app address the needs of your customers and provide them with the appropriate solution?
- Is now the right time to launch your app?
- Does your app execute your USP clearly?
Why is App Market Research Crucial?
As of 2022, the number of mobile device users worldwide is 6,567 million according to research from Statista, and that number is only expected to grow. The sheer number of app users tells you all you need to know about how mobile apps are dominating the world.
The mobile app development business is one that is very dynamic and depends solely on the ever changing wants and needs of its customers. This is probably the top reason app market research is so crucial to building a successful app. Working with a mobile app development company that is always on top of their game and abreast of all the latest market trends is also a vital step in the success of your app.
Developing a mobile app on your own can be a very tough nut to crack because of its ever-changing nature. Add in a lack of adequate market research, and the whole development process can spin off the rails quickly. Businesses wouldn’t know who their target audience is, which market is most appropriate for their app, and most importantly — would have no idea which app features are must-haves and which ones can be added later.
Not only will app market research keep your app development process on track, it also helps keep the project on budget. In addition, it helps the marketing team develop unique strategies that will enhance the app’s popularity.
With detailed market analysis for your mobile app, you gain invaluable insights that prevent you from making costly mistakes. You gain an in-depth understanding of what your customers want and need to avoid stuffing your app full of unnecessary — and unwanted — features.
With so many app options available on the market today, users are losing patience at a rapidly increasing rate. They will quickly delete an app that keeps them waiting to perform important tasks and move onto the next available thing.
In-depth app market research helps you become a pioneer in your industry with your mobile app as a platform that helps your business reach greater heights.
Animink is an experienced mobile app development company that creates apps in-house from the ground up based specifically on your needs and ideas.
With more than 20 years of app development experience, the company provides services for mobile app development in Charlotte NC and across the US specifically for Apple iOS, and creates apps that run on the iPhone, iPad, or other iOS devices. This development encompasses the Internet of Things (IoT), and is the next wave for businesses. Animink also provides app development for Android devices, creating apps specifically suited for your needs. Contact Animink today to learn more.